GOOD LINE NZ was founded in 2014 – and our EAs have been remotely delivering the executive and operational support that New Zealand's agile, fast-growing SMEs need ever since.

Originally from the UK, Sabrina is our founder and herself an expert executive assistant. A planner by nature, she has established a professional support service for companies offering professional services within various sectors.  Sabrina's focus is all about freeing up leaders and manager’s time so they can focus on growing a sustainable and thriving business.‍

With years of experience supporting entrepreneurs, business owners, and executive teams, Sabrina has a unique ability to see both the big picture and the finer details that drive lasting success. She excels at simplifying complex processes and designing efficient workflows that save time, reduce stress, and allow business leaders to focus on growth.   ‍

Known for her hands-on, results-driven approach, Sabrina loves empowering clients to reach new heights by building strategies that truly resonate, expand their reach, and elevate their business to new levels.

Having now turned those experiences into simple, transparent services designed for people who cannot be everywhere in their organisation, she spends most of her time onboarding new clients, matching them with the best of her GOOD team and completing her 1:1 Permission To Play strategy sessions with business owners and leaders.