Let’s be real, business is unpredictable.
Some seasons are all wins, growth, and good vibes, while others hit you like a freight train. After 11 years in business, if there’s one thing I know for sure, it’s this: resilience isn’t just about pushing through the hard times. It’s about knowing when to shift and how to do it with purpose and power.
The last few months have been brutal for many businesses. The market’s changed, customers are spending differently, and what worked a year ago might not be landing now. But here’s the thing, business moves in ripples. The tough times come, but they also go. The question is: are you adapting, or are you just waiting for things to magically improve?
If you’ve been feeling stuck, frustrated, or questioning your next move, I get it. I’ve been there. But I’ve also learned that the key to long-term success is not just about surviving these moments, it’s about using them to grow.
So let’s talk about how to recognise when it’s time to pivot, and what you can do to shift your business with intention.
How Do You Know It’s Time to Pivot?
Not every slow period means you need a drastic change. But if you’re seeing any of these signs, it might be time to rethink your approach:
Your growth has stalled
If your revenue has plateaued, engagement has dropped, or new leads are drying up, you need to ask yourself: Is this a temporary dip, or is my market shifting?
Your customers’ needs are changing
Are you hearing things like “I love what you do, but I’m looking for XYZ instead”? If your audience’s needs are evolving and you’re not adjusting, you risk becoming irrelevant.
You’re feeling disconnected from your business
Let’s be honest, when you’re not excited about what you’re doing, it shows. If you’re dragging yourself through the work, it might not be your business that’s broken, but your direction.
Your industry is shifting
New competitors, new technology, new consumer habits—if your industry is evolving and you’re still doing things the same way, you’re going to get left behind.
Recognising these signs is the first step. Now, let’s talk about what to do about it.
How to Pivot with Purpose and Power
Making a change in your business isn’t about throwing everything out and starting over, it’s about making intentional shifts that set you up for long-term success.
Here’s how:
🔹 1. Start Small and Test the Waters
You don’t need to overhaul your entire business overnight. Instead, try introducing small changes, a new service, a different pricing model, or an updated marketing approach and see how your audience responds.
🔹 2. Move Fast, but with Intention
Once you know something isn’t working, don’t waste months hoping it will fix itself. Make a plan, set a deadline, and start implementing. The businesses that thrive are the ones that act, not the ones that wait.
🔹 3. Listen to Your Customers (and the Market)
Pay attention to feedback. What are your clients asking for? What’s trending in your industry? Instead of resisting change, lean into it and find ways to offer something people need right now.
🔹 4. Double Down on Your Strengths
Pivoting doesn’t mean abandoning everything that’s worked—it means realigning with what you’re best at. Focus on your unique strengths and figure out how to apply them in a way that makes sense today.
🔹 5. Leverage Digital & Automation
If you’re still relying on old-school methods that eat up your time and limit your reach, now’s the time to change that. Use digital tools, streamline your processes, and make sure your business is built for the way people are buying and engaging today.
🔹 6. Collaborate & Expand Your Network
Sometimes, the best way to pivot isn’t by doing more on your own, but by partnering with others. Look for collaborations, joint ventures, or complementary businesses that can help you reach new audiences.
Our Journey of Adaptation
At GOOD Line, we’ve had to pivot plenty of times.
We’ve tweaked our services, shifted our messaging, and adapted to the changing needs of business owners. Each time, we came out stronger because we weren’t afraid to listen to what the market was telling us and act on it.
If there’s one thing I want you to take away from this, it’s that change isn’t a sign of failure, it’s a strategy for success. Businesses that stay rigid get left behind. Businesses that adapt? They lead.
Final Thoughts: Keep Moving Forward
I know it’s tough out there right now. But if you’re feeling like something isn’t working, don’t sit in frustration; do something about it.
Start small, make intentional changes, and trust yourself to figure it out.
Because at the end of the day, business isn’t about never falling. It’s about getting up every time and standing up smarter.
